MY 100-Day English -68
Find Effective Rewards
Some tasks or even stretches of a career are entirely onerous (繁重的;麻烦的)—in which case it can be helpful to create external motivators for yourself over the short- to-medium term, especially if they complement incentives offered by your organization. You might promise yourself a vacation for finishing a project or buy yourself a gift for losing weight. But be careful to avoid perverse (违反常情的,不合人意的) incentives. One mistake is to reward yourself for the quantity of completed tasks or for speed when you actually care about the quality of performance. An accountant who treats herself for finishing her auditing (审计,查账) projects quickly might leave herself open to mistakes, while a salesperson focused on maximizing sales rather than repeat business (回头生意) should probably expect some unhappy customers.
Another common trap is to choose incentives that undermine (破坏,渐渐破坏) the goal you’ve reached. If a dieter’s (节食者) prize for losing weight is to eat pizza and cake, he’s likely to undo some of his hard work and reestablish bad habits. If the reward for excelling at work one week is to allow yourself to slack off the next, you could diminish the positive impression you’ve made. Research on what psychologists call balancing shows that goal achievement sometimes licenses people to give in to temptation—which sets them back.
In addition, some external incentives are more effective than others. For instance, in experiments researchers have discovered that most people work harder (investing more effort, time, and money) to qualify for an uncertain reward (such as a 50% chance of getting either $150 or $50) than they do for a certain reward (a 100% chance of getting $100), perhaps because the former is more challenging and exciting. Uncertain rewards are harder to set up (设定) at work, but not impossible. You might “gamify (游戏化)” a task by keeping two envelopes at your desk—one containing a treat of greater value—and picking only one, at random, after the job is done.
Finally, loss aversion (损失厌恶)—people’s preference for avoiding losses rather than acquiring equivalent gains—can also be used to design a strong external motivator. In a 2016 study scientists from the University of Pennsylvania asked people to walk 7,000 steps a day for six months. Some participants were paid $1.40 for each day they achieved their goal, while others lost $1.40 if they failed to. The second group hit their daily target 50% more often. Online services such as StickK.com allow users to choose a goal, like “I want to quit smoking,” and then commit to a loss if they don’t achieve it: They have to donate money to an organization or a political party that they despise (轻视,鄙视), for example.
轻视: despise
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